How The Drop is helping build up its fashion business - Glossy
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In May, the company announced The Drop, allowing influencers from around the world to design their own limited-edition collections (on average between nine and 13 pieces), which are then sold exclusively through . The first collection dropped in June. In 2018, reportedly generated $35 billion in sales from apparel and footwear, per a report from Wells Fargo. To date, has not broken out sales for The Drop, but six months in and 13 drops later, is preparing for more drops in 2020, rolling them out every two to three weeks.
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