Hello Kitty V.O. Patents & Trademarks
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Sanrio, the Japanese company behind Hello Kitty, grants licences to companies all over the world to use the name and image of the girl with the pink bow around her ear. The market is simultaneously being flooded with counterfeit products, explains Noëlle Wolfs of V.O., which represents Sanrio for the trademarks in the Benelux. ‘To […]
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USPTO on X: Hello Kitty arrived in the United States in 1974 on an itty bitty vinyl coin purse with only a jug of milk and her pet goldfish. 50 years later, @
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