Gymshark Business Model In A Nutshell - FourWeekMBA
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Gymshark is a British fitness apparel and accessories company founded by Ben Francis and Lewis Morgan in 2012. Revenue surpassed £100 million after just four years in operation. Gymshark sells a diverse range of men's and women's fitness apparel and accessories. The company markets these products through influencer marketing and regularly holds events to strengthen its community-centric brand. Gymshark employs the direct-to-consumer model, which means it has to absorb distribution and customer support costs. The company has made an operating profit of between 9 and 20% for the past six years.
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