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Some fans have called Kim a 'Marketing genius' after the latest campaign
Kim Kardashian Modeled SKIMS' Waffle Collection While Eating Waffles
Kim Kardashian breaks record with Skims for Men launch, making millions in just a few minutes
How Kim Kardashian's Skims revolutionised shapewear: the reality TV star's brand is worth US$4 billion, worn by SZA, former Victoria's Secret models, The White Lotus stars – and the US Olympics team
Kim Kardashian's 'Skims' menswear collection drops - modelled by football icon Neymar Jr - Mirror Online
Skims' Strategy - 10 Reasons Kim Kardashian's Brand Took Off
Kim Kardashian West on Skims's Future—And Her Own - WSJ
Team USA Will Wear Kim Kardashian's Skims at the Tokyo Olympics
FASHION FINDER: Kim Kardashian FINALLY launches SKIMS menswear with Neymar Jr and Nick Bosa and it's surprisingly affordable - shop our best picks
Kim Kardashian launches Skims underwear for men with campaign starring Nick Bosa, Neymar