FILA Korea to reemerge as 'stylish performance' brand
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FILA is seeking to reinstate itself as a more stylish and trendier sportswear brand focused on high-performance apparel, as it undertakes a major overhaul of its former product lineup and takes on a new brand identity. Led by its new executive vice president and creative director Jung Ku-ho, FILA Korea has directed its central focus on performance wear, while lowering its target customer base to those in their 20s
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