NIKE Digital Retail Experience - Winner Interactive UX
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The Nike Digital Retail Experience is a next generation multichannel project, implemented in a flagship store in Berlin. Envision a solution where the partition between the digital and physical landscapes no longer exists. An adaptive digital environment engages the consumer on different modules, depending on their journey. The highlight is an interactive touch table that displays interfaces in connection with real products and presents contents from all over the web, social media and ERP systems.
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