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From a brand architecture perspective parent brands are usually known as the “corporate brand” or even technically speaking the “holding company.”
The Importance of Brand Architecture for Your Sub Brands
17 Examples of Successful Sub-Brands: Prius, Alexa - BMB
17 Examples of Successful Sub-Brands: Prius, Alexa - BMB
The pros and cons of sub-branding and brand extension. - Brogan & Partners
Brand Leadership Architecture Guide Brand Relationship Spectrum To Establish Strong Branding
What is Brand Architecture?
Key Takeaways From Adidas' Social Media Strategy
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Brand architecture part 2: clarifying the relationships between your brands
Brand Relationship Spectrum To Establish Strong Branding Building Brand Leadership Strategy
Brand Relationship Spectrum – Brandalyzer
Sub-branding explained from scratch
The Language Of Branding: Brand Architecture - Branding Strategy Insider
The pros and cons of sub-branding and brand extension. - Brogan & Partners