• Home
• but did
• Scotiabank pays big for arena naming rights, but did it break the

Scotiabank pays big for arena naming rights, but did it break the

4.9 (639) · $ 11.99 · In stock

Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.
Scotiabank's record-setting $800 million deal for the naming rights to the building that houses Toronto's Maple Leafs and Raptors is a major move that shifts the sports marketing landscape, but it isn't without risks, experts say.

Scotiabank says protests endangered staff safety

i./1.6450874.1652375486!/fileImage/httpImage

Scotiabank in $950M deal to acquire money manager Jarislowsky Fraser

Scotiabank pays big for arena naming rights, but did they break

Hockey organizations unveil 'Declaration of Principles

Sports Marketing: A Strategic Perspective

What's in a name? How naming rights deals impact the professional

Scotiabank - Wikiwand

Sports Marketing: A Strategic Perspective

Scotiabank opens vault for naming rights; Ticats reverse toxic

After home playoff letdowns, Maple Leafs give Scotiabank Arena

Sports Sponsorship Announcements and Marketing Capability in: Journal of Sport Management Volume 36 Issue 2 (2021)