Companies that introduce sustainable offerings face a frustrating paradox: Most consumers report positive attitudes toward eco-friendly products and services, but they often seem unwilling to follow through with their wallets. The authors have been studying how to encourage sustainable consumption for several years, performing their own experiments and reviewing research in marketing, economics, and psychology. The good news is that academics have learned much about how to align consumers’ behaviors with their stated preferences. Synthesizing these insights, the authors identify five approaches for companies to consider: use social influence, shape good habits, leverage the domino effect, talk to the heart or the brain, and favor experiences over ownership.
The Elusive Green Consumer: Bridging Intention-Action Gap
Durham Environmental and Sustainability Association on LinkedIn
How to turn green consumer intentions into sustainable actions - NIQ
Octavo, 1990, PP.342, You Can Buy Products That DonÕt Cost The EArth
The Green Consumer
The Elusive Green Consumer, PDF, Sustainability
The Elusive Green Consumer Summary and analysisThe article dis.docx
Green Consumerism: Who Cares About The Environment? - GWI
Perceptual deterrents of the green consumer
PDF) Narratives of 'green' consumers - The antihero, the
Green Consumer Behaviour
Some feel the reason that the green boom of the ¿90s failed to realize its full potential was partly due to a lack of understanding of what
New Tools to Capture the Elusive Green Consumer
Australian consumers care more about environmental than social
