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The mascots were intended to let white consumers indulge in a fantasy of enslaved people as submissive, self-effacing, loyal and contentedly pacified.
Aunt Jemima, Uncle Ben and the Cream of Wheat mascot, Rastus, feed into stereotypes of enslaved domestic servants in the pre-Civil War South.
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Good Riddance Aunt Jemima, and Goodbye to Uncle Ben, Too - U of G News
Aunt Jemima Brand Retired Due to Racial Stereotype; Uncle Ben's Brand to 'Evolve' Quaker Oats is retiring the 131-year-old Aunt Jemima brand, saying the company recognizes the character's origins are “based
Why is Aunt Jemima Retiring? Black Caricature as Mnemonic Device
身份的挣扎——非裔美国人- 知乎
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths
Are well fed slaves better than free poor people? - Quora
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths of happy Black servitude.
Uncle Bens', Aunt Jemima racist packaging rises up - Graphéine
Decolonizing the Foods Lab - The British Columbia Food History Network
Pod Save the People
Let's say goodbye to Aunt Jemima, a retirement that is long overdue
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths
Aunt Jemima and Uncle Ben deserve retirement. They're racist myths
Pod Save the People
Why Aunt Jemima, Uncle Ben, and Other Racist Food Mascots Were Rebranded in 2020 - Eater