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Wilson created the name 'Lululemon' because he thinks Japanese people can't say the letter 'L.

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Lululemon Pronunciation Japanese

TIL that Lululemon, the women's athletic wear company, founder Chip Wilson once stated that the name came from an intentional effort to make it hard to pronounce in Japan, stating [L is]

Lululemon Name Asian International Society of Precision Agriculture

TIL That Dennis Chip Wilson named his company Lululemon because Japanese peoples' inability to pronounce the letter L, and the extra effort they would have to make to pronounce the name and