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Mateschitz helped the energy drink become popular around the world, and built up a sports, media, real estate and gastronomy empire around the brand.
Austrian billionaire Dietrich Mateschitz, the co-founder of energy drink company Red Bull, has died. He was 78.
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Red Bull's billionaire maniac becomes a media mogul
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Austrian Dietrich Mateschitz, co-owner of Red Bull and owner of F1 Teams Red Bull and Torro Rosso, smiles in the team Red Bull's pit during the third practice session at the Hungaroring
Red Bull co-founder and owner Dietrich Mateschitz dies at 78
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Red Bull founder Dietrich Mateschitz dead at 78
Red Bull co-owner Dietrich Mateschitz dies aged 78 - BlackBook Motorsport