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• Knix's $320 million sale to Essity marks one of Canada's largest

Knix's $320 million sale to Essity marks one of Canada's largest

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Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.
Joanna Griffiths founded the brand known for its leakproof underwear in 2013. It's now valued at over $400 million.

Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

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Canadian underwear brand Knix sells majority stake in $410-million deal - The Globe and Mail

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Canadian leakproof apparel maker Knix sells majority stake to Essity of Sweden

Joanna Griffiths (@joannaknix) • Instagram photos and videos

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Knix Brand Acquired by Essity for Largest Exit by Canadian Female Founder