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The Advertising Standards Authority (ASA) received 24 complaints that the ads' use of nudity was gratuitous and objectified women by sexualising them and "reducing them to body parts".
adidas' advertisements of nude women breasts banned
Controversial Adidas ads banned for 'explicit nudity
Adidas sports bra ads banned in UK after ruling they would cause 'widespread offence
BBC - Photos of bare breasts in Adidas sports bra adverts
Adidas sports bra adverts banned over images of naked breasts following complaints - Aberdeen Live
girl - super woman
Adidas Sports Bra Ads Banned in UK Over Claims of 'Gratuitous' Nudity
Adidas advert showing women's breasts banned for explicit nudity
New Adidas advertisement banned for showing bare breasts, the brand says it stands by it - Entertainment News