Under Armour prepares elite youth athletes for what's next
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Today’s young athletes have more opportunities for growth than ever before. With the ability to benefit from athletic success both in and out of the game, elite up-and-comers hope to make the most of their prime playing years. Without the guidance to navigate this evolving landscape, however, it can be difficult to effectively prepare for a future playing sports. Given this gap in direction, Under Armour launched The Workout, an immersive athlete development experience aimed at helping some of the country’s top young competitors get ready for the next level of play. The program is the first to launch under UA Next, Under Armour’s revamped youth sports strategy that will continue to roll out in the coming months with resources to support any young athlete with talent, drive, and motivation be the best they can be.
Under Armour prepares elite youth athletes for what's next
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Stories
Under Armour prepares elite youth athletes for what's next
Under Armour prepares elite youth athletes for what's next
STEPHEN CURRY AND UNDER ARMOUR LAUNCH THE CURRY BRAND, AIMED TO CHANGE THE GAME FOR GOOD
UA Next Train - Under Armour Next
